What You Need to Know: Hyperpop Music Phenomenon
The musical landscape is constantly evolving, with new subgenres emerging within established genres. One such phenomenon is hyperpop, which has recently regained popularity thanks to Charli XCX’s album "Brat." In this article, we’ll delve into the world of hyperpop, exploring its origins, key elements, and impact on the music scene.
What is Hyperpop?
Hyperpop is a complex and overwhelming genre that combines elements of trance, eurodance, and breakbeat with distorted sounds and nostalgic references. It’s a sound laboratory experiment that takes you on a journey of digital sounds and distorted vocals.
The Origins of Hyperpop
The origins of hyperpop can be traced back to the London-based record label PC Music, founded by AG Cook. Cook’s creative mind produces dreamy synths that coexist with distorted sounds and elements of breakbeat and trance, resulting in a sound that’s both familiar and experimental.
The Viralization of Hyperpop
The hyperpop genre has inspired dozens of musicians and producers, including Caroline Polachek, Shygirl, and Sega Bodega. The genre’s viralization has also led to the emergence of new artists, such as underscores, glaive, and Midwest, who owe part of their impact to Discord’s popularity during the pandemic.
The Hypnotic Elements of Hyperpop
Hyperpop’s hypnotic elements are not a coincidence, but the result of a well-thought-out production. The genre uses short sounds with accelerated times, voices with many effects, and nostalgic references to create a sense of familiarity and disorientation.
An Avant-Garde Subgenre with New Representatives
Hyperpop challenges its own conventions, and emerging artists have nuances that focus on emo, rap, and other genres. The genre’s new representatives are testing the influence of other sounds and showing that they can focus on dancing or sadness as motivation.
Key Elements of Hyperpop
Some key elements of hyperpop include:
- Short sounds with accelerated times
- Voices with many effects
- Nostalgic references to trance, eurodance, and breakbeat
- Distorted sounds and digital production
- Experimental production techniques
- Influences from internet culture and social media
Conclusion
Hyperpop is a complex and overwhelming genre that’s constantly evolving. With its origins in PC Music and its viralization through social media platforms like Discord, hyperpop is a subgenre that’s here to stay. Its hypnotic elements, experimental production techniques, and nostalgic references make it a genre that’s both familiar and futuristic.
