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How to optimize an online store for the next sales season?

How to optimize an online store for the next sales season?

One of the most anticipated commercial periods of the entire year is upon us in Spain and it’s time to finalize the details to make the most of it. With this in mind, having a store optimized and prepared to receive visitors for the upcoming selling season can make a real difference. That’s why below we’ll focus on the most important tips on how you can make the most of the e-commerce boom.

Looking ahead to the next sales season in Spain, both small and large companies are preparing to receive large numbers of visitors to their physical stores. Now the phenomenon of seasonal discounts cannot be explained without talking about e-commerce and changing consumer habits on the Internet. That’s why an optimized online store is crucial to benefit from this special sales season.

How can you improve an online store to improve business results? The answers to this important question for every small and medium-sized business can be found in detail in the following list. Make sure you don’t miss any details:

1 – User Experience: First of all, any optimization of an online store must take the user experience into account. How easy is it to find what you’re looking for? How is the information arranged? Are the actions to be taken on the page clear and simple?

In the world of online retail, user experience (UX) is crucial because design focuses on customer behavior. In fact, many of the most in-demand jobs meet these industry requirements. If you have not paid attention to this factor, it is more than convenient for you to start now.

2 – Visible Offers: Of course, the most important thing in the sales season is to find the cheapest prices and save money. In an online shop, the offers must be clearly visible and be able to clearly demonstrate the benefits of the transaction.

With this in mind, one way to optimize your online store this sales season is to add a dedicated section on the website so that all offers can be displayed together. Why waste the customer’s time when purchasing?

3 – Update payment methods: Online payment methods have developed rapidly recently and our shop has to keep up with this rhythm. The alternative payment methods must also be visible and clear to the user.

Studies and metrics have shown that customers are more likely to make spontaneous online purchases when they realize they can pay using their preferred payment method. Currently, the world of cryptocurrencies and their use as currency have accelerated the times of the financial system.

4 – Effective Customer Service: The sales season leads to a sharp increase in purchases but also in inquiries. When it comes to having a small or medium-sized business, solving this problem can be a bit complex as resources are limited and somewhat scarce.

For this reason, hiring an artificial intelligence (AI) assistant can be the necessary step to resolve questions and doubts. The same is done with an updated and visible frequently asked questions section so that the user can buy without any doubts and with peace of mind.

5 – Special discounts for your most loyal customers: After all, the key to effective and lasting online trading is a solid customer base that can be as loyal as possible. That’s why sales season is a great opportunity to make a special gesture towards them.

Once again, having this information visible and clearly available will not only increase sales within that percentage of customers, but will also encourage new users to subscribe to your social networks, newsletter and other resources that will provide you with a closer and more direct communication allows contact with your audience and your target group.


A sales season is unimaginable without an effective e-commerce strategy. Therefore, by following the points in this note, you can start the most anticipated sales season of the year on the right foot.

Take advantage of these past weeks to update everything you need to update and make your online store the engine so that your project can expand, grow and achieve the proposed goals much faster than you originally imagined.

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