Housell, a real estate company that helps sell houses through the internet, emerged just 4 years ago with the idea of creating technological solutions for the sale of homes.
Guillermo Llibre, CEO of Housell He tells us that what led him to start this project was when the following question came to mind: “Why is it so expensive to sell a house on the market?”. He claims that it is a bit of a childish idea, but the sector works in such a concrete way that it has taken him almost three years to understand it. That’s where his idea to create this company came from. They wanted to be an alternative to the large amount of prices that were in the market for the purchase of houses. Therefore, from the beginning its motto has been the following: “Technologically create something that would directly connect a buyer with a seller”.
The creation of this idea has not only led them to create a new way to help sell and buy houses, but also to know the psychology of the buyer. Llibre tells us that this type of psychology is very complex due to a single reason: buying a house is not something that is done overnight, it takes time, and not everyone is willing to acquire it, either because of time. It is invested as per the price. For this reason, the cost of these is quite high, and is not available to everyone.
At Housell this is not a problem because offer all kinds of solutions adapted to both the buyer and the seller. How do they do that? Very simple, Guillermo has explained to us that on their platform they have applied a new model, which is known as Flex model. Instead of paying, for example, € 1,000 in advance, it allows you to pay a monthly fee and, as you progress through the sales process, you are hired at the time you need it.
“The market has changed a lot, it is taking a lot to attract supply, that is why we always have technology as a base”, Guillermo affirms. Housell offers three business models:
- Initial model: You are clear that you want to sell your house and you give an entry of € 1,000 in advance.
- Flex model: It offers you the option of paying a monthly fee of € 59 per month and without any type of permanence and, with this, it helps you to get in touch with buyers, platforms, etc; so you do not have problems in carrying out the process. The customer can choose at any time what service he wants, when and where he wants. This is the most demanded model, according to the CEO of the company.
- In case of living in large cities (Madrid or Barcelona): offers you advice on the price.
Without a foundation, nothing can be built, and never better said. At Housell the basis of this is trust and without it, these three models could not be carried out. For this they resort to last Mille, “We offer an assessment at home, with people, which increases confidence”, this is known as the hybrid modelThey are very digital, but they offer staff throughout Spain to help you understand what the price of your house is. The brand must be known, and finally, be constantly innovating.
Regarding the question of whether they plan to expand to other countries, Guillermo Llibre He answered us the following: “We want to diversify services within Spain with more channels and more products.” The great competition and cultural difference that exist in other countries can become an impediment to continue growing, which is why they prefer to continue doing so in Spain.
The short-term and long-term goals they have in mind are: gain market share with the new subscription model, in order to help people enter the market, and, expand channels and services.
Guillermo Llibre expects to end this year in a similar way to the previous one, but “With twice the number of clients. This is very important to us because it is the future we are looking for ”.