He hotel group Lopesan, based in Punta Cana, participated in the ITB Berlin tourism fair to strengthen its links with the German tourism industry and maintain its position in the preference of travelers from that country.
With more than 70 years of history, IFA Group is one of the most recognized brands in Germany and its acquisition positively marked the future of the company, managing to link the prestige of IFA with the quality and personalization proposed by the Lopesan Group’s hotel proposal.
The role of Germany in destinations such as Gran Canaria or Fuerteventura has suffered in recent years, as a consequence of the socioeconomic problems that affect the Teutonic economy and the uncertainty that hangs over the international scene, however, the Lopesan Group has managed to maintain the German market as the most important in the account of total income, as highlighted by the General Director of the Hotel Division, José Alba.
The executive pointed to the important investments made in their establishments as an essential element to keep intact their standards of competitiveness before a tourist as demanding as the German.
“We understand the Germans, because an important part of us is German,” Alba pointed out during her participation in the ITB Berlin, adding that it is a culture that reacts moderately when uncertainty marks market situations, withdrawing and being more cautious when consuming.
The only way to stay alive in the imaginary of german travelerindicated the general director of the Hotel Division of the Lopesan Group, is to bet on exclusivity as a differential component.
In February 2021, the Duisburg District Court registered the name change from IFA Hotel & Touristik AG to LS Invest AG in the Commercial Register, as agreed by the General Meeting.
Under this new name, the rehabilitation of the Faro Hotel was carried out, a Lopesan Collection Hotel, which after a investment of more than 20 million eurosincreased its category to 5 stars, completely reformulating its proposal and expanding the impact of the accommodation concept it proposes, through the association with internationally renowned brands, such as Blue Marlin Ibiza Sky Lounge Gran Canaria or the Palocortado restaurant.
The Hotel Faro was one of the emblematic establishments of LS Invest in Gran Canaria and its reputation in Germany, guaranteed by its excellent location on the beachfront, has managed to increase its popularity and establish itself as one of the favorite hotels in the Teutonic market. together with the Lopesan Villa del Conde Resort & Thalasso, celebrated the commercial director of the Lopesan Group, Juan Francisco Santana.