(AOF) – Hopscotch has announced the simultaneous acquisition of 3 companies in the sports ecosystem. This is Alizeum, a marketing, consulting and communication agency, notably owner and producer of the Étoiles du sport program. Hopscotch also acquired Sport&Co, a specialized commercial agency offering tailor-made support to clubs, federations, sports institutions or events for the exploitation of their marketing and commercial rights.
Finally, there is UniTeam, a marketing, communication and activation agency through sport and eSport on behalf of brands, federations and sponsors.
The three companies represent a workforce of more than 30 employees, a combined turnover of 7 million euros and a combined gross margin of 3.5 million euros in 2021.
By acquiring these three companies, Hopscotch Groupe will be able to extend its experience in the sports sector and thus develop a dedicated sector expertise that complements the ranks of the Luxury / Bank-insurance-real estate / Cinema-entertainment / Health / Mobility / Food & Drink.