Unexpected success! This is how we can describe the trajectory of Honor, a brand that recently spun off from Huawei’s former parent company. Now, in effect, it will have surpassed not only Apple but also Xiaomi in its local market, China.
The disclosure was made by the analysis agency CINNO Research after knowing the state of the market mobile in China. The conclusions refer to the month of July and account for the rise of Honor to third place, in a market dominated by OPPO and Vivo.
Without Huawei, Honor became China’s third-largest manufacturer
As the publication progresses China DailyAccording to the report released by the CINNO Research agency, Honor surpassed Xiaomi and Apple to become the third local power. It is Honor’s best rating since it parted ways with Huawei.
First, in China, it is OPPO, with the Live in second place. These companies were in charge of selling 5.6 million and 5.3 million of Android smartphones during the month of July in China, respectively.
Third is now the honor, responsible for the sale of 4 millions smartphones in your local market. Then in fourth place is the Xiaomi with 3.9 million of smartphones sold, with the Apple fifth with 3 millions.
The manufacturer surpassed Xiaomi and Apple in July 2021
Also according to the market analysis agency, July was not particularly rewarding when it came to launching new models. In fact, compared to the same period in 2020, this month was particularly mild.
In fact, the Asian nation saw the arrival of 26 new models, of which only 11 supported the fifth generation of mobile networks, 5G. Keep in mind that recently this nation celebrated the first million 5G towers installed in its territory.
The reason for this slowdown in new launches that was felt in July is that Apple is finalizing preparations for the iPhone 13 generation. Therefore, with the arrival of the iPhone in September, Chinese manufacturers saved their new assets for the month. August and September to respond to the excitement generated by Apple smartphones.
July was particularly mild in China
Faced with a mild July, the Honor 50 range was one of the best series to hit the market. It did so with three different feature models, as well as multiple color schemes for each new smartphone. The result? A great membership!
However, in August, Honor introduced the Magic 3 series in the middle of the month. He did it to mark a presence in the segment cousin with the Magic 3 price starting at 4,599 yuan, around $ 709 or 602 euros at the current conversion rate.
Also according to the market analysis agency, the store has shown steady growth in recent months. More specifically, in July the market grew 28.6% year-on-year, with 28.68 million units sold.
The market is increasingly looking for 5G smartphones
Among the main drivers of the market is the popularity of 5G smartphones. In fact, in July 5G smartphones represented 79.6% of all smartphones sold, totaling 22.83 million units.
Finally, among the manufacturers of chips, semiconductors and processors, MediaTek stands out. The Taiwan-based company grew 118.3% in July compared to last year, selling 10.2 million units.
By the way, MediaTek managed to surpass Qualcomm to become the largest chip maker in the analyzed period. Meanwhile, Huawei and its HiSilicon saw their sales drop 70% to 2.1 million units.