HOFF reaches 53 million euros in sales and increases its sales by 45%

HOFF will close the 2023 financial year with a turnover of 53 million euroswhich represents a growth of 45% compared to 2022, when it reached 37 million euros, as the company itself announced in a statement.

A growth that was possible thanks to Expansion of your points of sale, in addition to diversifying its products. Specifically, HOFF has opened in Spain new branches in San Sebastián and Santanderamong other things.

Abroad again The company is represented in Latin America with its own branches in London and Lisbon as well as two franchise branches in Mexico. In addition, HOFF has taken its first steps in the Middle East with two new sales outlets in Israel.

«We have achieved the proposed targets and are following the roadmap set two years ago to reach 100 million in sales in 2025. But the most important thing is to continue our vision of becoming a relevant international brand.“, he explains Francisco Marchena, Company founder.

Plans for 2024

Openings will continue to be the brand’s focus next year. So plans to reach new Spanish cities as Cordoba, Murcia, Granada and La Coruñaas well as international ones such as Brussels, Milan or Rome.

Aside from that, The presence of franchise companies will also increase in Latin AmericaThere are also Panama, Ecuador, Chile, Peru, Puerto Rico and Colombia as well as new markets such as Dubai, Lebanon, Kuwait and Miami.

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