H&M plans to expand its marketplace with new brands

H&M continues its commitment to the model marketplace. Now the company plans to expand its offer with new brands that will be sold both online and in a physical store, as the CEO of the company advanced Helena Helmersson In an interview with the news agency Reuters.

Consumers can already buy sneakers from brands like adidas and New Balanceand clothing from the Swedish mountaineering brand Klattermusen in stores and on the website ARKET, COS and Other Stories, firms belonging to H&M Group. However, the company’s plan is to expand the offer and include new brands.

currently explained helmerssonthe marketplace has a offer of 70 brands with presence in six markets: «This has been very well received by customers who also complement the H&M assortment with other brands.”. However, the CEO of the group reiterated that now they must focus on having, for example, adequate logistics, to “ensure profitable growth”. H&M It also advanced that its Monki brand will be launched in Zalora (Hong Kong) with the aim of increasing its presence in marketplaces.

H&M joined the marketplace trend in March of last year to begin to compete directly with other European platforms such as Zalando and with the aim of reinforcing the positioning of the portal, which is already one of the leaders of online fashion in Europe. The group chose Sweden and Germany for the release. H&M already announced in 2019 its plans to open the firm to third parties.

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