H&M, the Swedish fashion and cosmetics brand, is committed to digitization by creating a store in the metaverse of CEEK City, thanks to its collaboration with Ceek. This innovation has positioned the company as one of the leading fashion brands to enter the digital world.
Operation of the digital store
Customers will be able to enter the store thanks to the augmented reality. Once inside, they can buy the products or tokens they want in a totally digital way through Ceek Coin, Ceek’s currency. Although you can also have them physically by collecting them in the store through a service similar to click and collect; as long as the payment is made in Ceek’s currency. The reason garments can be purchased both digitally, a fungible asset, and physically, is to promote and develop omnichannel. In this way, we will be one step closer to the great goal: break down the barriers that separate the digital and the physical.
The store, within Ceek City contains mannequins, discount signs, boxes, promotional messages, etc .; just like a physical but digital store. It also offers changing rooms so that users can try on the garments they want.
Ceek City, what is it and how does it work?
Ceek is a technological platform for the development of virtual experiences. “It directly connects musical artists, athletes and other digital content creators directly with their fans in virtual worlds”, as stated on the company’s official website. He maintains relationships with a multitude of celebrities, such is the case of Lady Gaga, U2, Bon Jovi and many more. In addition, it has partnered with large companies such as Universal Music Group or Manzana.
Ceek markets products as different models of virtual reality headsets and glasses compatible with any mobile device. With them you can enjoy a unique experience with HD vision in the metaverse.
In Ceek City you can find everything you want, from theaters and cinemas to clothing stores, such as H&M. Within this platform you can acquire NFTs with Ethereum technology. In addition, to enter the platform you will only have to pay a membership.
Other companies within the fashion sector that have opted for the metaverse
H&M is considered the first fashion brand to enter the metaverse, but this does not mean that other companies have not taken steps to digitize.
A clear example of this is Nike which partnered with digital sneaker sales company RTFKT with the goal of getting into the metaverse. If you want more information about this click here.
Other companies such as Balenciaga, luxury fashion brand. It partnered with Fortnite, a video game company, to promote its products on its platform. Van’s did something similar, created the “Vans World” platform after partnering with Roblox.