H&M announces its entry into Brazil

H&M has announced plans for open physical and online stores in Brazil during the next 2025. The group continues its expansion in Latin America, initially entering the main cities of southeastern Brazil with the aim of further increasing its presence throughout the country, the group reported in a statement.

H&M opened its first store in Latin America in Mexico in 2012, and today it is also present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama and Costa Rica. The Swedish fashion firm highlights that “there is considerable potential for expansion of this market” which has a population of more than 210 million people.

«We are delighted to announce that we will open our first store and online in Brazil in 2025. We have had good development in Latin America and we see great potential in Brazil. This is a very exciting step, and we hope to bring H&M’s concept of fashion, quality and sustainability at the best price to many customers in the country.“, has declared Helena Helmersson, H&M Group CEO.

For this, in Brazil, the chain will partner with the luxury fashion firm Dorben Groupresponsible for brands such as Jimmy Choo, Valentino or Lladró, to provide you with «local knowledge and expertise«.

«It is an honor and a privilege for us to enter into this partnership with H&M in Brazil, thus strengthening our existing relationship with a leader in the fashion industry. This collaboration will allow both companies to leverage their unique strengths, resources and experience to unlock the incredible potential of the Brazilian market.“, he commented on his side Mehdi Beneddine, President of the Dorben Group.

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Bet on the marketplace

In parallel, the company continues its commitment to the model marketplace and also plans to expand its offer with new brands that will be sold both online and in a physical store, as the CEO of the company advanced Helena Helmersson In an interview with the news agency Reuters. Consumers can already buy sneakers from brands like adidas and New Balanceand clothing from the Swedish mountaineering brand Klattermusen in stores and on the website ARKET, COS and Other Stories, firms belonging to H&M Group. However, the company’s plan is to expand the offer and include new brands.

currently explained helmerssonthe marketplace has a offer of 70 brands with presence in six markets: «This has been very well received by customers who also complement the H&M assortment with other brands.”. However, the CEO of the group reiterated that now they must focus on having, for example, adequate logistics, to “ensure profitable growth”. H&M It also advanced that its Monki brand will be launched in Zalora (Hong Kong) with the aim of increasing its presence in marketplaces.

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