Aamir Khan, known for his groundbreaking movies, is shaking up the way films reach us. His upcoming movie, ‘Sitaare Zameen Par,’ will first play in theaters. But get this: after its big screen run, it’s heading straight to YouTube. It will be available there as a pay-per-view title, meaning you can watch it for a fee.
Director Hansal Mehta is all praise for this bold move. He believes Aamir’s decision is smart and looks to the future. Mehta took to X, formerly Twitter, sharing a long post to explain why this plan is so good. He says it deserves applause, not quick criticism.
A New Path for Movies
Hansal Mehta feels the current movie world often chases quick hits. It focuses on big, flashy blockbusters. He points out that theater release rules are often too strict. And streaming platforms have become the only option after movies leave cinemas. This means many truly good films get lost or don’t get a fair chance. It’s not a lasting system, he argues, and it doesn’t do justice to the variety of work filmmakers create.
Aamir Khan releasing Sitaare Zameen Par on YouTube as a pay‑per‑view title after its theatrical run is not a threat to anyone. It’s a smart, forward‑looking move that deserves applause, not knee‑jerk criticism.
Our ecosystem is skewed toward instant gratification and a handful…— Hansal Mehta (@mehtahansal) July 31, 2025
Mehta believes this pay-per-view model is not a threat to traditional methods. Instead, it makes the entire film distribution system stronger. If this new model works, he hopes it will encourage more filmmakers to support movies that don’t fit the usual big-budget, cookie-cutter mold.
The Benefits Are Clear
Hansal Mehta highlighted three main advantages of this new approach. First, it gives control back to the filmmakers. They get to choose exactly when and how their movies reach the audience. Second, it creates a stable way for films to earn money. Third, it offers a democratic way for people to watch movies. He believes these long-term benefits are key.
Mehta also clarified that this model isn’t an attack on movie theaters or streaming giants. It’s a step toward making things better for everyone involved. He stressed that theater release windows should be more flexible. And online streaming platforms should be just one option among many, not the only choice. Hansal Mehta truly wants the film industry to welcome such experiments. He sees these new models as a bridge, helping many more films find their audience.
Coming Soon to a Screen Near You
Aamir Khan’s ‘Sitaare Zameen Par’ will officially debut on YouTube starting August 1st. You can find it on Aamir Khan’s official YouTube channel. So get ready to enjoy a great movie from the comfort of your home, on your own terms.