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Grover makes the leap to physical retail through a pop-up store in the WOW space in Madrid

Grover makes the leap to physical retail through a pop-up store in the WOW space in Madrid

Grover, a leading European technology rental company, makes the leap to retail physical in Spain as one of the first brands present in WOW, the experiential space of shopping and leisure that has just opened its doors in the number 18 of the Gran Via in Madrid. Since March 15, the pop up store de Grover will be located in Tech Garage, WOW’s cutting-edge technology space, from where it will show the star lines of its product catalog and other surprises to attendees.

With this opening, Grover makes the leap to the omnichannel system after having consolidated its revolutionary technology consumption model by subscription from your website grover.com. The German company began its service in our country last June, and in its first months of activity it has managed to reach 80,000 registered users, thanks to its catalog made up of more than 3,000 technological products with which to work, create or have fun. At the same time, it has consolidated a growing international expansion, adding to Germany, its country of origin, other markets such as the United States, the Netherlands or Austria, and opening a roadmap that includes upcoming start-ups in more countries.

A tangible experience of rental technology

Following the experiential spirit of WOW, the pop up store Grover’s emphasizes interactivity with the product. In this space, visitors will be able to see and touch models of some of the company’s most popular rental devices, including laptops, smartphones, smartwatchesconsoles, drones, virtual reality glasses or speakers, among others. One of the advantages that this store will emphasize the most is the perfect conditions in which the devices are delivered to consumers, with a condition like new both in the packaging as in the product itself. In addition, Grover will develop workshops to learn about the products, events and master classes with influencers and different personalities, and will offer special discount codes of up to 75% in the first month for rentals of 3 months or more, so that new users can see first-hand everything that subscription technology can offer their lives.

Sergio Alonso García, Growth Lead EMEA of Grovercomments: “With our presence in WOW, we take another step in our goal of impacting and getting closer to the largest possible number of Spanish consumers. It is the first time that we have opened a space like this at an international level and we wanted to be present in one of the markets that is growing the most in the company. As pioneers that we are of this model in Spain, we firmly believe that the use of subscription technology provides differential advantages, since it allows technology lovers to access the most recent market launches with very advantageous economic conditions, at the same time that we prevent the generation of electronic waste, something that our planet will appreciate in the long term”.

The pop up store Grover’s opens its doors to the general public on March 15, and will be operational until the end of the year.

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