GreyHounders closes the year 2021 with two major milestones: it opens its second physical store in Madrid and exceeds 340,000 euros in turnover.
The Spanish eyewear brand, which was born as an e-commerce in 2018, began its omnichannel strategy in the midst of a pandemic, in June 2020 with its first physical store in Madrid, which it managed to make profitable in less than ten months. At the moment, it is committed to a second physical space in the Madrid capital since, “Despite having clients throughout Spain, Madrid is our most important pool today and given the high demand that we were experiencing in the first store, we have considered it strategic to accompany the first opening with a second store in the capital, in order to be able to serve customers better and without such long waiting times”, he comments Marta Frenna, co-founder of GreyHounders.
Located on Calle Princesa 80, the space consists of 80 square meters that respect the dynamics of the first store in GreyHounders, where those interested can try and buy all the models of glasses and sunglasses of the firm, as well as other products such as contact lenses, drops, even ski goggles. They can also perform the visual review for free.
With the aim of becoming a reference space for young people, the store has a more cool touch than the first store, with a design that plays with textures and a mixture of brick, wrought iron and neon tones.
340,000 euros of billing and opening of the round
GreyHounders is a new concept of optics that has come to revolutionize the sector thanks to its technology and a fair price. In 2018, it was launched on the market, driven by the Lanzadera incubator, in order to make the customer reflect and make them aware that it is possible to acquire a quality product manufactured in Spain at non-abusive prices.
Since then, more than 6,000 customers have passed through GreyHounders and they have sold more than 10,000 units. In addition, they have closed two rounds of investment and have a third one underway, which is ongoing, for an amount of 500,000 euros.
The Spanish company closes the year 2021 with a turnover of more than 340,000 euros, doubling the figure of the previous year and a team of professionals that already reaches ten people.
Since it opened its first physical store, it has seen how sales have been divided practically in half, where Madrid is its main pool of clients and the other 50% of the rest of Spain do so through the online store. With the opening of its second physical space, the Spanish brand hopes to continue in the same line of reception and is considering opening a third physical space for 2022 in a new city.
Behind GreyHounders stands Marta Frenna, CEO and co-founder of the brand, recently named one of the Reference Women in Spain for her professional career and entrepreneurial character.
New capsule collections
For this season the firm surprises with two new collections whose materials are of the highest quality made with Italian acetate. Their more daring and colorful designs are intended to recreate outfits Not only for office use, but also for party events and celebrations.
GreyHounders today has about 100 references. “We work with limited editions and capsules that allow us to have a quick rotation of stock and avoid leveraging inventory and fixed costs. For February we are working to release about 50 new models that will surprise our followers”, he comments brake.
The Spanish brand has a team of optometrists specialized in visual health and the confidence of Prats laboratories in the manufacture of glasses. The plastic frames are of the highest quality, made with Italian acetate, one of the best materials for the manufacture of frames for prescription glasses and sunglasses. This acetate is made from recycled cotton and inserted into the color pigment.
“Due to our competitive prices, some users may be wary of the quality of our glasses. Far from being the case, we got this offer thanks to the elimination of intermediaries”, concludes Frena.
In addition, for online purchases, GreyHounders has a virtual fitting room so that everyone can try all the models before going to the store or to finish the order directly online and receive the new prescription glasses at home. Their glasses are available from €29 to €59 for monofocals and from €99 if they are progressive.