Grammarly, the widely recognized AI writing assistant, is undergoing a radical rebranding, abandoning its familiar name to pivot into a comprehensive AI task management platform called Superhuman.
The move signals a significant strategic shift, as the company, founded in 2009, relinquishes its established identity for the name of an acquired entity, Superhuman Mail. This rebranding also encompasses Coda, a work management platform Grammarly recently acquired.
This change is more than cosmetic. It represents a “fight for survival” in a market increasingly dominated by multi-functional AI assistants embedded directly into major software suites like Google Docs and Microsoft Word.
Grammarly’s leadership acknowledges that single-task AI services, such as traditional grammar checkers, are becoming obsolete amidst the pervasive integration of AI tools.
The company aims to evolve from a simple “grammar checker” into an “all-in-one brain” capable of managing a broad spectrum of user tasks. This positions Superhuman to compete directly with formidable platforms like Microsoft 365 Copilot and Google’s Gemini in Workspace.
The core of this transformation is Superhuman Go, an AI assistant set to be integrated across all plans and embedded within Grammarly’s existing browser extensions for Chrome and Edge.
Superhuman Go is designed for proactive assistance, anticipating user needs rather than merely responding to prompts. Its capabilities include drafting professional email responses, extracting relevant information for ongoing projects, and assisting with appointment scheduling.
The platform currently supports direct integration with Google Workspace and Microsoft Outlook.
The broader vision for Superhuman involves moving beyond a single “Writing Agent” to a collaborative ecosystem of multiple AI agents. This includes leveraging Coda to convert meeting ideas into draft documents and Superhuman Mail to prioritize inboxes based on work schedules.
Existing Grammarly users will gain immediate access to Superhuman Go. New pricing tiers include a Pro Plan at $12 per month when paid annually, offering core Grammarly features and 19 language translations.
A Business Plan, priced at $33 per month annually, also incorporates the dedicated Superhuman Mail email client.
Superhuman intends to operate as an overlay layer on existing tools like Microsoft 365 and Google Workspace, rather than attempting to build an entirely new, competing ecosystem.
The company views abandoning its established brand as a necessary risk, stating that inaction poses an even greater threat in the fiercely competitive “all-in-one” AI tool market.
The ultimate success of this ambitious pivot, and whether users will embrace paying for comprehensive AI management of their work lives, remains to be seen.