With the purpose of expanding marketing channels, the Export and Investment Center of the Dominican Republic (ProDominicana) participates in an important exploratory trade mission in the West African region, specifically in Ghana and Nigeriatwo thriving African markets.
The mission is represented by the deputy general director of the institution, Vladimir Pimentel, and seeks new and innovative ways to strengthen the work agenda for the promotion of exports and attraction of investment to the countryexploring opportunities with non-traditional markets.
The coordination and development is in charge of Caribbean Export Development Agencyentity that promotes development in the Caribbean region.
Pimentel, indicated that the institution is committed to continuing to guarantee a better diversification of destinations for Dominican exportswith the support of due market intelligence and with a timely intervention in the business exploration process.
He stressed that the regional representation has the participation of government officials and executives of more than a dozen small and medium-sized companies in the Caribbean region, accompanied by the respective export promotion and investment attraction agencies from countries such as: Bahamas , Barbados, Grenada, Jamaica, Saint Kitts and Nevis, Trinidad and Tobago, Suriname, and the Dominican Republic.
“In a very particular way, ProDominicana has had meetings with the export promotion and investment attraction agencies of both countries, with which it has defined the next steps to follow, which include: joint studies and investigations of opportunities, the signing of agreements of collaboration and joint promotion”, pointed out Pimentel.
The main activities that comprise this important international event include: seminar to present bilateral opportunities, development of business rounds (B2B, B2C and C2C), as well as signing of collaboration agreements to continue strengthening business relations.
Nigeria and Ghana trade
The two markets visited show a significant growth trend in their commercial exchange in the last five years.
ProDominicana highlighted that Nigeria imported a total of US$60,000 million in the year 2022, while Ghana imported some US$18,000 million. This with the particular characteristic of an almost non-existent participation in exchange with the Caribbean region, despite the existing opportunities, in dynamic and growing markets, with which market penetration can be promoted at a regional or multi-destination level.
Both markets receive investment flows similar to those of the Dominican Republic, in terms of their amount.
“ProDominicana has marked a before and after in the international promotion events that it promotes, not only in quantity, but also in quality, dimensioning and, above all, reaching those countries where we are not reaching, but the potential is evident. We continue in the effective implementation of the National Plan for the Promotion of Exports, an unwavering commitment” added the deputy director general of the institution.
