In 2021, Google removed more than 3.4 billion ads, restricted more than 5.7 billion ads and suspended more than 5.6 million advertiser accounts. This is collected in your annual report on the safety of ads and online advertising. User safety is paramount when making decisions about ads and monetized content on their platforms.
During the previous fiscal year, Google introduced a multi-attack detection system for repeated violations of its usage policies. This consisted of generating a series of warnings to notify users in the event that they were sharing inappropriate content for their platforms.
In addition, Google noted that in that year it added or updated more than 30 usage policies for advertisers and publishers, including a rule that prohibits claims that promote climate change denial. By enforcing these rules, it removed more than 3.4 billion ads, restricted more than 5.7 billion ads, and suspended more than 5.6 million advertiser accounts.
Separately, it blocked or restricted publishing on 1.7 billion publisher pages and took other precautionary measures on approximately 63,000 web pages.
In turn, due to the war in Ukraine, blocked more than eight million ads under its policy of sensitive events. While separately removing ads from more than 60 Russian state-funded media sites across all of its platforms.