Google just announced continuous scrolling functionality for its mobile search engine platform.
This is a very useful novelty for users who can now access all the information, without any effort.
New continuous scrolling feature in Google mobile search loads results automatically
Google’s new mobile search scrolling feature has just been announced by the tech giant and comes after Alphabet Inc company redesigned the search results page on mobile devices.
This feature will be of great use to users, as when they reach the bottom of a search results page, the next relevant content will load automatically, without any effort from users.
This new feature will gradually reach users around the world, with US residents first on the list. For now, this feature will only work for searches performed in the English language.
Google is optimizing the results presented by its search engine
In a blog post, Google clarified that most people want additional information and therefore tend to navigate up to four pages of search results. With the new mobile functionality, users can search for more different results, before having to click on the option to see more, the company explained.
Google has already announced that it is optimizing search results to display the most relevant content to users, with the introduction of a new system to generate titles for web pages. In practice, Google isn’t just considering HTML title tags to present search results.
The reason for this is that these tags may not accurately describe the web page. The company also leaves a warning to content creators that adding too many keywords will not lead to a better search result. Google.