Google is doubling down on innovation in ecommerce with the launch of new artificial intelligence tools designed to make searching and buying fashion and beauty products easier. By combining advanced AI models with the Google Shopping Graph, these immersive features enable users to bring their ideas to life and make more informed purchasing decisions.
Vision Match: Bringing Your Style to Life
Every day, millions of users search for specific clothing items on Google, but translating an idea into a real product can be tricky. To address this, Google has introduced Vision Match, a feature that allows users to describe the clothing item they’re looking for in detail and generate AI-created images of similar, purchasable products.
Available on mobile devices in the US, this tool lets users create and refine their fashion vision in the Shopping tab. Simply search for a piece of clothing with all the desired details and scroll down to the “Can’t find it? Create it” option to start exploring AI-generated options and find products in online stores.
Virtual Beauty Product Trials with AI
Makeup is one of the most searched categories on Google, but choosing products without trying them can be challenging. To enhance this experience, Google has powered up its augmented reality tools with Gemini models. Now, users can virtually try on complete beauty looks inspired by celebrities and influencers, combining products from different brands.
When searching terms like “spring makeup” or “soft glam” on Google from a mobile device, options for lipsticks, eyeshadows, and eyeliner will appear digitally applied on the user’s face. By tapping “See the looks you’re wearing” and then “Try it,” users can experiment with different combinations before making a purchase.
Virtual Clothing Trials on Different Body Types
Google has also expanded its virtual clothing trial feature, which previously only included tops, to now include dresses, pants, and skirts. This tool helps users visualize how clothes would look on models with different body types, ranging from XXS to XXL.
With improvements in machine learning models, buyers can now see a complete outfit in the virtual trial, from top to shoes. When searching for clothing on Google Shopping or Google Search, users will find the “Try it” badge on compatible products and can explore how they fit their personal style.
A Step Towards the Future of Ecommerce
Google Shopping’s new tools mark a milestone in the evolution of ecommerce, offering more personalized and visual experiences. With Vision Match, AI-powered makeup trials, and the expansion of virtual clothing trials, consumers can make more informed and reliable purchasing decisions.
The future of ecommerce is heading towards the integration of artificial intelligence to make online shopping more intuitive, efficient, and tailored to each user’s needs. Ready to explore these innovations? Discover everything Google Shopping has to offer and bring your style to life with the help of AI.