Google launches a virtual clothing fitting room with AI

Google wants to make it easier for online shoppers to know how clothes will look before making a purchase. The objective of the brands is to combine the face-to-face and virtual shopping experience. To do this, the company is working on new generative AI functionalities in all products, from writing emails, books to creating art, to transfer the experience of buying clothes in a physical store to the online ecosystem.

The technology company has presented a virtual clothing try-on tool, with which it will offer varied and inclusive realistic images, providing more options for sizes and skin tones to customers. Also, with the new search filters they will help the user to find exactly what he is looking for. Thus, the consumer shopping experience will be improved.

The tool will be available from last Thursday for users in the United States on Google Shopping.

Artificial intelligence helps us try on clothes

Clothing is one of the most sought after categories when shopping online, but for most shoppers this consumption model for this category poses risks as they cannot know exactly how the clothes they want will fit. According to research by Google, 42% of online shoppers do not feel represented by images of models, and 59% are dissatisfied with an item they bought online because it looked different than expected.

Now, with the new virtual try-on tool in Search, you’ll be able to see if a part is suitable before you buy it. Thus, the virtual fitting of clothes shows us how the clothes look on a variety of real models. This generative AI model can take just one image of clothing and accurately reflect how it would drape, fold, cling, stretch, and form wrinkles and shadows on a diverse set of real models in various poses. This way, The functionality features the items on people ranging in sizes XXS-4XL, with different skin tones, body shapes, ethnicities, and hair types.

Starting now, shoppers in the US will be able to virtually try on women’s tops from Google brands including Anthropologie, Everlane, H&M and LOFT. To do this, you will need to click on the products with the “Try On” badge in Search and select the model that resonates the most with them.

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