Google will provide more transparent information on prices and contractual conditions of services and products that it offers in its mobile application store (Play Store), its online store (Google Store) and in flight and hotel searches. The company is doing this to comply with European Union consumer protection regulations.
As reported last Thursday to the European Commission, Google promised to limit its ability to make unilateral changes in relation to orders in terms of prices or cancellations. In addition to creating an email address whose use is reserved for consumer protection authorities, so that they can report illegal content and demand its prompt removal.
Thus, the technology giant will make it clear to consumers whether they are contracting directly with Google or simply acting as an intermediary, clarifying the price used as a reference when discounts are announced on the platform, as well as the fact that reviews are not verified on Google. Hotels.
Regarding the Google Play Store and the Google Store, the company will provide clear pre-contractual information on delivery costs, the right of withdrawal and the availability of repair or replacement options.
In recent years, the giant has been investigated by the European consumer authorities in Belgium and the Netherlands. In this way, Google will follow the steps that other competing companies are already taking in offering this service, such as Booking and Airbnb.