Google Cloud has introduced new tools based on generative artificial intelligence (AI). to help retailers personalize online shopping, modernize operations, drive growth and transform the use of technology in store.
As part of the NRF 2024 retail trade fair, which will take place from January 14 to 16 in New York (USA), the technology company announced its intention to help companies offer more personalized experiences to their customers and implement new tools for producing «more efficient» its business activities; All of this hand in hand with generative AI.
«In just one year, generative AI has gone from a barely recognized concept to one of the fastest evolving capabilities in all of technology and is a key part of many retailers' agendas.“he explained in a statement Carrie Tharp, Vice President of Strategic Industries at Google Cloud. «With the ability to accelerate growth, increase efficiency, drive innovation and reduce labor, generative AI solutions are ready for use now, and Google Cloud's recent innovations can help retailers create value in 2024“, added.
With this in mind, Google has announced new function Among these, the conversational commerce solution Google Cloud stands out, enabling retailers to do so Integrate virtual assistants powered by generative AI on their websites and mobile applications.
Specifically, as the company explains in the press release, customers can chat with the assistants to ask questions or search for information about the store's products in natural language. Likewise, AI assistants can present product options tailored to consumer preferences.
That means, for example, the virtual assistant can offer clothing based on the customer's favorite colors, location, weather or even the budget available for purchase. To implement these assistants on their websites, retailers must run the platform Google Cloud Vertex AIwhich enables the creation, deployment and scaling of machine learning models.
Google has also stated this These AI assistants can also be integrated through the retailer's existing catalog management application.. According to the company, businesses will be able to implement this new solution within “a few weeks,” rather than having to wait for a “month-long” process.
Generative AI solutions for customer service and catalog management
Also another novelty Service modernization solution Google Cloud Customer Service will help retailers improve self-service and customer engagement. this offer Integrates into a retailer's existing customer relationship management (CRM) system And with this, a retailer can deploy AI-based agents that can help with things like providing personalized product recommendations, scheduling appointments, or checking order status. You can also leverage Google Cloud's advanced AI capabilities for language translation to personalize your customer service experience.
In addition, retailers You can use the solution to increase the productivity of your employees with AI-powered summaries of customer conversations, a single interface to consolidate internal information, and real-time responses for sales reps based on knowledge of a retailer's internal resources.
Likewise, this solution can help retailers and brands Transform your underlying voice and chat technology infrastructures. In particular, it offers retailers the ability to manage multiple customer loyalty channels simultaneously, such as: B. Email, text messages, phone calls and online chat, and to switch between these channels when interacting with customer service. Retailers can use this technology in combination with Google Cloud's data warehouse, BigQuery, to synthesize shopper sentiment from sources such as online reviews, social media posts, customer comments and chats with customer representatives. Customer service.
On his side the new Google Cloud catalog and content enrichment solution, also introduced by the company, can help simplify and speed up product cataloging, a costly and time-consuming process for many retailers. This includes the Creating and analyzing product images and description textsand then automatically generate content such as product descriptions, product metadata, language tailored for search engine optimization (SEO), and more.
Google Distributed Cloud Edge
Google has recalled that retailers are increasingly investing in technology because “They need to run “software” in their physical stores«. This is because they need to leverage everything from point-of-sale systems to advanced AI capabilities to be more efficient. At this point, Google introduced a retailer-focused setup Google Distributed Cloud Edge, which includes a range of Google Cloud hardware and software solutions. So that, as explained, sand aims to help brands deliver modern customer experiencesin different locations, with basic internet environments or even without a connection.
Specifically, it is a small group of small-format servers that are managed by Google Cloud and can be conveniently installed on «.practically in every store«. They allow retailers to perform tasks such as analyzing store results or “Reduce friction at checkout«.
Google Distributed Cloud Edge for Retailers will be available in the first quarter of 2024 and the technology itself will be responsible for deploying, implementing and maintaining the hardware.