american technology Google wants to provide Android mobile phones with more privacy, without blocking ads and personalized ads. To that end, he now makes known his privacy sandbox To the system android and leave the criticism to Apple.
This Wednesday (16), with the aim of introducing more private advertising solutions, the company presented this new mechanism that tries to combine respect for user privacy with the convenience and economic potential of personalized ads.
It is the first step towards the post-cookie era on Android
According to Google on your blogThese solutions will limit the sharing of user data with third parties and will work without cross-application identifiers, including advertising identification.
At the same time, Google is also exploring technologies that reduce the potential for covert data collection. Here are safer ways to integrate apps with advertising SDKs.
In this sense, Privacy Sandbox on Android builds on Google’s ongoing efforts on the web, providing a clear path to improve user privacy without compromising access to free content and services.
A new system of follow-up The friendliest with Google privacy
As the company mentions, the goal of Privacy Sandbox on Android is to develop effective and privacy-enhancing advertising solutions. Solutions where users know that their information is protected, developers and companies have the tools to succeed in mobile.
“As we design, build and test these new solutions, we plan to support the existing ad platform functionality for at least two years and will provide important notices and alerts in advance of any future changes,” said Anthony Chavez, Vice President. , Product management, Android security and privacy.
In short, the goal is not to be as radical in the cut as Apple, essentially leaving it up to users to choose whether or not to be followed by apps.
Less radical than Apple, but promises more privacy for Android
Therefore, Google tries to find a compromise that combines the interests of developers and fuels the economic potential of targeted/personalized advertising while providing more user privacy.
There is an attempt to balance the collection of data becoming more anonymous to prevent possible abuse by the advertising industry. In short, in the new Privacy Sandbox for Android we have a balance between these tripartite interests.