Google has added new generative artificial intelligence (AI) capabilities to Performance Max to help generate and improve creative assets. This allows you to create headlines, descriptions, and images to bring your users’ creative vision to life.
Performance Max launched in 2021 as the first AI-powered campaign to work across Google Ads inventory, including Search, YouTube, Display, Discover, Gmail and Maps. Following its release, sellers across businesses small and large have turned to Performance Max to stay ahead of consumer trends and adapt to the unpredictability of the consumer journey.
Customer feedback and continued investment in the technology company’s underlying AI have led to improvements, new features and insights introduced this year, such as: B. Campaign level brand exclusions, asset group reporting and topic search.
Earlier this year, they announced generative AI capabilities in Performance Max at Google Marketing Live. Today they are starting to roll it out in beta to all customers in the United States. This allows Performance Max to even better help sellers scale and build high-quality assets that drive performance.
Create new assets in seconds
Asset diversity is a key ingredient for a successful Performance Max campaign. Creating and scaling assets when running a multichannel campaign can be one of the most difficult parts.
Now you can generate new text and image assets for a campaign with just a few clicks. On the other hand, Performance Max also takes performance data into account when suggesting or generating specific assets for campaigns to achieve good ad performance.
Their goal is to help sellers of all sizes improve their performance. The user can create and test creative concepts either by experimenting with new types of images and messages or by building their creative ideas from scratch. This puts you in control and allows you to decide which assets you want to add to the campaign, and each image generated will be unique to your business or client. Google AI will never create two identical images.
All accounts will have access to image editing through the Google Ads Asset Library in early 2024.
