The president of FIFA, Gianni Infantino, presented this Thursday the brand of the 2026 World Cup for the United States, Mexico and Canada and announced that it will have a message of “companionship and unity” in what will be the “most spectacular of all time” and which the Argentine National Team will defend the title achieved in Qatar 2022.
“It is a very special and emotional night that indicates what the next World Cup will be like, with a message of camaraderie and unity. It is the moment in which three countries and an entire continent proclaim in unison: we unite in one voice to give welcome the planet and organize the biggest, most spectacular and inclusive FIFA World Cup of all time,” said the FIFA president at the event held in Los Angeles, United States.
“Football unites the world, and it also has to unite the young generations in a world that seems to be increasingly divided. The competition will give the host countries and participating teams the chance to make history. In this sense, this brand The only one is an important step on the way to 2026,” he added.
This World Cup will have a tripartite organization for the first time after the 2002 organization between Korea and Japan, in the only case of two federations as hosts, and it will also be the debut of 48 teams, with a change of system, something that has not happened since the pass from USA ’94 to France ’98 when it went from 24 to 32 teams.
“It will be a turning point; a global event the world has never seen, and of a magnitude that will be enormous. More than six million people will watch the games on the spot in the stadiums and, as we already know, what happens here has an impact everywhere when it comes to football or soccer, which will become the number one sport in this part of the world.”
Another executive who was present was Victor Montagliani, FIFA vice president and president of Concacaf, and reflected: “It will be a great football party and will take the beautiful game to the top in the Concacaf area and the entire world.”
“The introduction of this innovative brand and the inclusive ‘Somos 26′ campaign represent an important step on the road to this incredible edition. It will be a pleasure to continue working with the host cities, the FIFA team and the important interest groups that will organize the largest, most inclusive and most diverse World Cup in history”, he completed during the presentation of the ’26’ brand.