Getty Images launches artificial intelligence service for iStock

Getty Images, the visual content creation company, has announced the launch of a new service from iStock's generative AIwhich generates images from artificial intelligence trained on libraries of Getty photos and videos from iStock.

The tool will make it possible Change images and generate new ones and optionally communicate that there is the possibility of integration into existing applications and plugins via an API. In addition, thanks to the fact that it is trained on Getty data, users can download and lLicense any image generated at no additional cost, making image-generating AI more accessible to small businesses and marketers. It will be available in 75 languages ​​and will cost $15 (12.75 euros) for 100 images generated.

“Using AI gives creatives the opportunity to produce anything they can imagine. Our own VisualGPS study shows that 42% of SMBs and SMBs are already using AI-generated content to support their marketing efforts. Our main goal with iStock's generative AI is to provide customers with an easy and affordable way to use AI in their creative process without fear that something protected by law has crept into the dataset and into their work could land.” said Grant Farhall, Chief Product Officer at iStock. “Our AI generator is easy to use, produces high-quality, relevant images and is backed by our legal protection, so customers can now safely use this new service in combination with our incredible library of pre-recordings to improve their work.”

iStock's artificial intelligence service is powerful from NVIDIA Picasso, a maker of custom generative AI models for visual design trained exclusively with high-quality content and data from Getty. This allows businesses to be confident in the content they generate, and all licensed images a customer generates come with iStock's standard $10,000 legal protection, the customer with iStock's largest image and video libraries have.

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