One of the oldest and largest crypto exchanges in the world, gate.io, will change its brand identity. Gate.io has chosen to implement this new identity on its ninth birthdayg. This is to show all its users that the company is constantly looking to improve the platform. On May 27, Gate.io’s ninth anniversary kicks off with the unveiling of its new brand identity.
In this article we show you what has changed during the rebranding of Gate.io.
New slogan
First of all, Gate.io is getting a new slogan. The slogan used to be ‘Your Gateway to Crypto’ or ‘Your Gateway to Crypto’. The new brand slogan, Gateway to Crypto, inherits the Gateway element from Gate.io. Simplifying the slogan capitalizes on the trend of the times and the development of the industry while conveying Gate.io’s brand vision to connect everyone together. Gate.io’s new slogan reads as follows:
‘Gateway to Crypto’, either ‘Gateway to Crypto’.
New logo and color scheme
In addition to a new slogan, the rebranding is also accompanied by a change of the logo and color scheme. After 9 years in the crypto market and reaching more than 10 million users, Gate.io has now been rebranded as a more inclusive, integrated, unique and mature platform.
The new logo has been given a combination of the colors blue and green, which represents integrity, reliability and vitality. The new logo shows Gate.io’s technical progress. The logo is a three-quarter circle that represents Gate.io’s open and inclusive stance with security and stability.
gate.io believes that the future of the digital world comes from innovation and progress with confidence in security. The new brand logo indicates that Gate.io will embrace the booming blockchain era with a new brand image and new services. Gate.io’s CEO says he is positive about the brand upgrade:
“Gate.io’s brand upgrade will have a positive and far-reaching impact on the crypto industry.”
New features on the Gate.io platform
In addition to changing its brand identity, Gate.io is also launching some new features, namely:
- The Gate.io Lite App;
- The Gate.io Mini App;
- GameFi.
What does Gate.io’s 9th anniversary celebration mean?
Because gate.io birthday it holds a number of events where you can win prizes. Below is a summary of the different events:
1. The Gold Casting Game
This is an event that you can join with your own Twitter account. You can win a gold bar of 999 grams with this. All you need to do is:
- Follow @Gate.io’s Twitter account.
- Join the event page
- Share a screenshot using #GATEIOTURNS9.
2. Space Mystery Boxes
Your free chance to travel to space† Gate.io will release 9,000 space mystery boxes. Perhaps one of the most exciting prizes these features is 20 space trips you can win.
3. Gate.io WCTC – 9th Anniversary Trading Competition
Enter the Gate.io trading competition. There is a lot of money to be won with this as there is a prize pool of up to $5,000,000!