Gap has acquired the startup Drapr, a company in charge of creating digital avatars. The objective of this is that, thanks to Drapr, the company will allow its customers to have a digital avatar with which they can try on the clothes in the store. In this way, I could reach reduce the number of unnecessary returns, in addition to improve and strengthen the online shopping experience.
Drapr offers the client a easier, faster and easier way to find clothes without trying them on. This tool, in addition to satisfying customers, makes the company also win, since the use of such advanced technology reduces the number of returns and allows a significant reduction in work.
Why did Gap decide to create virtual fitting rooms?
The company started out with very little recognition, but as the years went by it grew considerably, to the point of increase 82% your online business. For that reason, Gap decided to create virtual fitting rooms.
On the other hand, Drapr emerged just two years ago from the hand of David Pastewka, Will Drevno and Richard Berwick. Gap’s decision to acquire the startup will help the startup grow and become famous.
“Most people do not know their exact measurements, or are looking for a specific type of ‘fit’ that simple numbers alone are not capable of reporting”, it states David Pastewka, Co-Founder and CEO of Drapr.
Other companies that have opted for virtual fitting rooms
Gap has not been the only company that has decided to get involved in this new online method. Zara, one of the Inditex firms, has also entered this new digital world. This virtual fitting room can be easily found in the store app. It allows you to know how to choose your exact garment according to your measurements.
Maybelline, is another of the companies that has incorporated a virtual fitting room into its website. The app itself will give you two options to choose from: either try on your makeup live or upload a photo so you can see how your makeup looks with an outfit. And then you can choose any product on the web and try it on at no cost.