Gaming App Secures 650,000 Euros in Mysterious Funding Round Suddenly

Introduction to WIN Alliance

The WIN Alliance app offers a unique experience, combining brain games with discounts at local bars and restaurants. Recently, the company closed a financing round of 650,000 euros, adding to the 800,000 euros raised the previous year. This investment was supported by European investors, including the owners of the Belgian brewery Val-Dieu.

Objectives and Technology

With this new funding, the company plans to enhance its app’s technology, develop new games, and expand its reach to new establishments. The app, launched in Murcia, allows users to access games of skill and ingenuity, earning points called "winys" that can be exchanged for discounts at participating bars and restaurants.

Achievements in Murcia

In its first year of operation in Murcia, the app has seen significant success, with over 9,700 downloads and more than 3,700 diners benefiting from discounts. The app has also had a positive impact on the local hospitality industry, generating over 75,000 euros in drinks sales.

Expansion Plans

The company’s next objective is to expand throughout the region, incorporating more restaurants and bars into the alliance. This expansion will be based on customer reviews and ratings, ensuring that only high-quality establishments are included. The founders of WIN Alliance, including Isabel Sáez, Luis Miguel Barral, Pepa Barral, and Alejandro Diez-Madroñero, have a multidisciplinary background in entertainment, IT, marketing, and communication.

Future Growth

After validating the project in Murcia, the company is preparing for its first stage of growth, aiming to scale the business while maintaining its essence. The founders plan to bring WIN Alliance to restaurants and users in different locations, beyond major cities, starting with the Murcia region. Following this, they project implementing the initiative in other Spanish cities, beginning in 2026.

Read Also:  Gioseppo CEO Germán Navarro announces 55m euro GMV for 2024

Recent Articles

Related News

Leave A Reply

Please enter your comment!
Please enter your name here