Fútbol Emotion launches its new branch specialized in basketball

The passion for basketball is renewed with the exciting news José Manuel Calderón returns to the core of his passion by joining Basketball Emotion as a partner and ambassador. Part of the Sports Emotion group, this company aims to become the main reference for basketball equipment in Southern Europe.

Calderón’s return is part of the birth of Basketball Emotion, an initiative that began with the Takeover of the renowned specialist company Basket Revolution by Fútbol Emotion in March this year. This strategic move marked the beginning of a new era for the world of basketball and laid the solid foundation for the founding of Basketball Emotion.

Jose Manuel Calderonwith an outstanding basketball career, expressed his motivation to join this project: “I joined the project because I feel the desire to reinforce in every possible way the values ​​that basketball represents for me and this new concept of a company dedicated to this sector is absolutely necessary so that athletes have easy access have everything you need to enjoy this sport«.

The official opening of The first physical store is scheduled for December 1st at the Megapark shopping center in Madrid. With more than 600 square meters, this store will become the focal point for fans of this sport. Equipped with state-of-the-art technology, digital screens, a basketball court for free throw practice and the largest area in Spain dedicated to the NBA and the Jordan brand, the store will captivate fans of the sport.

Carlos Sánchez Broto, CEO of Sports Emotioncommented on the incorporation of Calderón: “We couldn’t have a better ambassador than José Manuel Calderón. From the first moment, our project has been linked to their vision of this sport and together we hope to give a differentiating boost to the industry and create an ecosystem of services in which the basketball player is at the center of all decisions.«.

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