Freshly Cosmetics closes round A with 18.9 million euros

Freshly Cosmetics was born in February 2016 and in 5 years has managed to close a Series A financing round with 18.9 million euros led by Blossom Capital. Money that, as the company has already clarified, will be used to continue develop its products and accelerate its internationalization.

The natural cosmetics company wanted to take advantage of the news to announce that next Friday, November 19, as one of the first signs of this acceleration in internationalization, it will open its first physical store outside of Spain, the Freshly Store London at number 44 of Carnaby Street From london. The two-storey store with a total surface area of ​​85 m² is located on one of the most legendary and busy streets in the UK and the world, with more than half a million pedestrians per month. With this opening, the company also reaffirms its commitment to retail anda Freshly Store London will become the second store opened this year 2021, after the opening of the Freshly Store València, on October 1.

Since 2016 we have shown that we have a lot to contribute to the world and now we can still reach more Freshly Fans around the planet”, Affirms the co-founder and CEO of Freshly Cosmetics, Miquel Antolín. “This investment will allow us to exploit the full potential of the Freshly team, the Freshly Team, with the main objective of continuing to demonstrate that other cosmetics are possible.”. For the co-founder, “Blossom Capital is a fund led by values ​​very aligned with those of Freshly and that is what we value above all else”. What’s more, “the Blossom team is full of energy and we are pleased to have them on board”.

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We have come this far, not only by being agile, but by always trying to do things right. Our strategy is to continue innovating and that the people who trust Freshly Cosmetics continue to perceive how different we see the cosmetic sector, betting on our values, transparency and a strong connection with Freshly Fans”, Mireia Trepat, co-founder and CMO. “The cosmetic industry is one of those that consumes the most single-use plastic and we need to put a solution, education and transparency to it. We believe that this transition is possible and we want to be the spark that accelerates it: companies, people and the planet united in the same goal”.

With this round of financing, the company also intends to increase its capacity to innovation and development of new products and packaging even more sustainable. All Freshly Cosmetics formulas contain more than 99% naturally derived ingredients, and none of their formulations or ingredients are tested on animals. In addition, 95% of the containers are made of 100% recyclable glass, aluminum, and kraft and the company is already working with new materials, such as the cardboard tubes that it has already implemented in some of its products, becoming one of the first companies worldwide to introduce them.

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