You want to set up a franchise business but don’t know which one to choose from among the 2,000 brands on the market. The boss of the Tribekai Conseil agency, which already specializes in this sector, has just launched Kapp Retail, a platform to guide entrepreneurs. The principle: it “matches” the profile of the project leader (preferred sectors, financial contribution, geographical area) with the needs of the brands, in particular the areas where they are not yet established. “We have identified 250,000 potential creations, all brands combined”, indicates the founder, who has data from 115,000 stores.
