Four tips to strengthen an online business

He Spanish e-commerce has increased its revenue during the third quarter of 2022 by about 29% year-on-yearwhich places the billing close to 19,000 million euros, according to data from the National Commission for Markets and Competition. This growth is also reflected in the increase in operations. The third quarter of last year recorded a figure of more than 333 million transactions. That is, 17% more than in the same period of 2021.

Regarding the level of income, travel agencies and tour operators (10.5%), hotels (6.1%) and air transport (5.7%) are the sectors that lead the way in terms of activity. In addition, the turnover of electronic commerce within Spain has risen by 26.6% year-on-year to 6,213 million euros. Therefore, on the occasion of World Internet Day, PaynoPaina Spanish technology company specializing in the development of online payment tools, provides four tips that small businesses can follow to strengthen their e-commerce:

  • secure website: Entrepreneurs must ensure that their website has high security standards. One way to do this is to have a digital certificate, which places a gray lock next to the URL. In this way, if it includes an -s at the end, it will indicate that it is a secure site that does not compromise its clients.
  • trust payments: every small electronic business must have a secure payment gateway. This must comply with the European Payment Services Directive, which was created with the aim of minimizing the probability of fraud. To do this, they can verify the identity of the clientele through authentication techniques such as SMS, passwords or digital recognition. tools like paylandsPaynoPain’s payment gateway that offers an adaptable, secure and fast interface, guarantees an intuitive experience and simplifies payment processes.
  • Adapt to the new digital customer: the customer profile is increasingly digital and is committed to online payments. For this reason, it is more than recommended that small businesses expand the range of payment methods and consider options such as Bizum -incorporated by Paylands-, PayPal or wallets such as Apple Pay or Google Pay.
  • Offer financing advantages: as a consequence of the crisis, many people have lost purchasing power. It is at this time when small businesses can bet on the “Buy Now, Pay Later (BNPL)” option. With flexibility and convenience as common denominators, users can enjoy greater financial autonomy and make immediate payments, saving on paperwork.
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Electronic commerce is going through a very positive state of health in our country. This is because more and more people stop visiting stores to buy products and services from home. Convenience has taken over the new digital consumer. For this reason, small businesses have no other option than to adapt and build a competitive e-commerce. It is not enough to offer online payments, but it is essential to take into account financing windows such as the BNPL and bet on a web page and a secure payment gateway that do not compromise the security of users when buying online.”, he maintains Jordi Nebot, CEO and co-founder of PaynoPain.

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