The emergence of blockchain technology and the launch of beauty-specific NFTs are driving digital innovation in the sector, since with the spread of digital tokens in the industry, brands have the opportunity to face new challenges in traditional sales. In this context, the world’s leading company in technobeauty FOREO has become the first skincare brand to launch digitized versions of its must-have products as NFTs ahead of their mainstream launchl, and will donate the proceeds from its sale to three international charities, in the brand’s continuing efforts to promote both skin and mental health.
The series features five different NFTs, each representing a product from the brand’s latest innovation, the LUNA range. Each NFT will be available in 50 variantswhich will allow consumers exclusive access to a limited edition of 250 NFT. Additionally, FOREO will release a special edition NFT to be sold via auction, created by Mariam, a talented NFT designer who is rapidly gaining popularity and recognition in a male-dominated industry. All profits from the sale of the NFTs will be donated directly to charities that help people struggling with mental health and various skin conditions. This includes proceeds from the auction as well as all royalties generated from the NFT trade, further cementing the brand’s long-term commitment to de-stigmatizing mental health issues and creating a self-sustaining healthy community.
«Brands have the opportunity and the responsibility to change the way their products reach the final consumer. This is especially important for the beauty industry, often criticized for setting unattainable standards, and affecting the mental health of our society. FOREO humanized its business approach by building a close community based on trust. With LUNA NFT we use technology to expand the link between beauty, health and technology, highlighting how products are made and the results they provide, thus paving the way towards socially responsible beauty.“, Explain Evan Lai General Manager of FOREO Western Europe.
And it is that, worldwide, depressive disorders are the leading factor in non-fatal health loss, and there are a number of skin conditions associated with mental health. That is why FOREO, innovator in everything it does, has decided to create and launch its NFT’s and approach the younger public, especially sensitive to the pressure of unattainable beauty standards. FOREO stands at the intersection of the beauty and mental health industries, redefining what it means to be beautiful by setting a new gold standard when it comes to health and self-love. From these same principles has been born the latest innovation of the brand in terms of skin cleansing, whose expected launch will take place at the end of September.