Car buyers don’t care about engines anymore. That’s what John Lawler, Ford’s vice president, says. He thinks people used to care about engine power, size, and other tech stuff. Not anymore.
Lawler says this change happened because cars and people’s lives are evolving. Now, buyers want cars that meet different needs. They don’t just look at the engine. They look at the whole package.
The Ford executive said this in a conference. He mentioned that electric cars changed the game. They made many engine features less important. Lawler doesn’t think this is a bad thing. He sees it as an opportunity for new business ideas and partnerships.
For a long time, car makers focused on the engine. They thought it was the most important part. But now, with electric and hybrid cars becoming more popular, that’s changing. Lawler says the engine is no longer the key factor.
What do car buyers want now?
People used to care about engine features like turbo and direct injection. Not anymore. Now, they want cars that are more than just fast. They want cars that are efficient, comfortable, and safe.
The car industry is shifting. Electric cars are taking over. China is becoming a major player in the global car market. Lawler says Ford needs to compete with Chinese car makers. They need to be fast, innovative, and focus on electric cars.
Lawler thinks the future of cars is electric. He says Ford needs to adapt to this change. They need to be competitive in terms of technology, software, and electric architecture. The game is changing, and car makers need to change with it.
The car industry is changing fast. Electric cars are the future. Lawler says Ford needs to focus on innovation, technology, and electric cars to stay competitive. The engine is no longer the key factor. It’s time for car makers to adapt to the new reality.