This month sees some of the most important consumer events of the year. This is the most well known Black Fridayas all companies take the opportunity to launch relevant discounts with which many advance their Christmas shopping, although Singles’ Day is also celebrated on November 11, especially in stores of Asian origin such as Shein or AliExpress, or Cyber Monday on November 27th . November.
More than 50% of Spaniards planned to buy clothes on Black Friday
According to a study last year, something More than 50% of Spaniards planned to buy clothing items on Black Friday and 40% of respondents said they planned to buy shoes or accessories, taking advantage of special discounts. In addition, many people use these dates to buy all the toys that Santa Claus or the Three Kings will later distribute.
Given this perspective Sipayan expert payment solutions company, has identified the five keys so that we can enjoy our purchases on these dates with the best quality and safety:
- Price: Some companies vary prices on their websites during these weeks, so some attractive offers are actually not that attractive. It is important that when we are clear about what we want to buy, we check the prices to make sure we don’t miss out on Black Friday.
- Reviews: Before making any major online spending, we need to look not only at the prices but also at the published reviews of the products or services we want to buy. A good review that we can trust is written by a user with their own name and profile photo without any spelling errors and, in the best case, contains pictures of the product. If any of these characteristics are not met or we see products reviewed by “people” who have only written about that product, it is likely that we will be faced with a false review.
- Secure payments and phishing: Currently, many cybercriminals are taking advantage of the opportunity to deceive consumers. We shouldn’t pay attention to offers that are too good to be true or discounts sent to us via email from brands that shouldn’t have our data and that only give us a short period of time to make a purchase. It is also important that we pay attention to the security of companies when making our online payments, paying particular attention to carrying out the entire purchase process on the same page, without being redirected to external websites to enter our details or make the payment.
- Privacy Policy: In addition to the issue of security, companies also indicate their privacy policies on their websites, which are essential to protect our personal information. It is important that the privacy policies of the sites where we shop on Black Friday are clearly posted so that we can ensure we are making our purchases from safe stores.
- To return: Return policies are also crucial and as consumers we not only need to be aware of them, but companies also need to clearly communicate them so that we can exercise this right when necessary.
Angelo Da Silva, CCO (Chief Commercial Officer) from Sipay, underlines this “Today it is very important that consumers use all the tools at their disposal to make informed purchasing decisions and make their payments securely, both physically and online. This way they can get the most out of them as companies use Black Friday to launch the Christmas campaign in both traditional points of sale and e-commerce.”