Firefox now displays ads directly in the browser’s search bar. This new option, called Firefox Suggest, displays sponsored suggestions based on the terms typed in by Internet users. Initially, the advertisements will enter the United States. Fortunately, it is possible to disable the appearance of these advertisements. Here’s how.
In a post published on its site, Mozilla announces the arrival of advertisements in the search bar of Firefox. “Firefox Suggest uses your city location and search keywords to make contextual suggestions”, says Mozilla. Some of these suggestions come from web browser trading partners.
Mozilla takes the example of an Internet user who embarks on a search on Costa Rica. The search bar will first display the most popular terms related to that subject before putting forward one or more sponsored content. In this case, we see a site to organize his trip.
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How to prevent ads from appearing in Firefox search bar?
“Firefox Suggest results examples include traditional suggestions like browsing history and open tabs, as well as new suggestions from our partners”, details the web browser. This change is implemented to all computers that have installed Firefox 92. Firefox Suggest was initially confined to the United States. Nevertheless, it is likely that the option will be quickly rolled out to the rest of the world, including Europe.
To avoid advertisements while you surf, simply disable the Firefox Suggest option by going to the browser settings. Follow the manipulation below:
- Click on and go to
- Press on
- Go to the section address bar – Firefox Suggest
- See you in Contextual suggestions
- Uncheck Include occasional sponsored suggestions
Mozilla claims that user data is not used to “Formulate these recommendations”. In addition, the firm specifies that its partners are handpicked on the basis of its own confidentiality criteria. What do you think of this option? We await your opinion in the comments.