Today Madrid hosts one of the reference events for CFOs in our country, the National Congress of Financial Management (DIRFCON 23), organized by Asset, the Spanish Association of Corporate Financiers. A day in which digital change and artificial intelligence played a leading role.
Among the messages delivered by finance directors at this Congress is that technology is not an end but a means to achieve goals, and – when it comes to AI – they have insisted that we should not get carried away by trends . Finance directors are turning to artificial intelligence as an opportunity to improve business productivity.
Speakers from companies such as IBM, BBVA and Iberdrola emphasized that, in contrast to other technologies, AI leads to an increase in productivity. This allows managers to relieve their employees of functions that generate little value so that they can concentrate on other tasks. Despite all fears, a window full of possibilities is opening up for companies, but experts and financial directors are appealing to society as a whole when using the tools.
Luis Calaf, general director of ASSET, the organizer of the event, assured in statements to Capital IntereconomÃa that despite the AI ​​boom, companies must know how to take advantage of the value it can offer. Its main function is that it creates value for companies. He also told us what to expect. Finance Directors for the 2024 fiscal year