If you’re a sports fan, you may have noticed cryptocurrencies becoming more prominent in stadiums, commercials, and on the jerseys of your favorite athletes. Given the gigantic size of the sports industry, crypto giants are trying to bring Web3 to the general public. The same applies to Feyenoord.
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Knaken has been the official crypto partner of Feyenoord since mid-2021, which, together with Ajax and PSV, is one of the “traditional top 3” football clubs in our country. The commitment is intended, among other things, to help strengthen brand awareness within the highly competitive Dutch and European crypto landscape.
Knaken is a cryptocurrency registered with De Nederlandsche Bank estate agents which has been providing an accessible platform for crypto enthusiasts since 2018.
Knaken has had a unique crypto payment system called “Knaken Settle” for just over a year. It allows crypto investors to convert their crypto portfolio into a checking account to take crypto adoption to the next level. Feyenoord also sees the potential of the innovative payment system, which offers a secure and efficient alternative to the current standard.
Feyenoord’s legion or fan base can now use Bitcoin (BTC), Ethereum (ETH) or another cryptocurrency to purchase goods, tickets and other services. Knaken sees this move as a big step forward in making more people aware of the benefits of crypto and said the following in response to the new integration:
“This partnership provides us with a platform to raise awareness about the benefits and potential of cryptocurrencies. We believe that by working closely with a club with a rich history and a large fan base, we will not only increase our visibility but also encourage the adoption of cryptocurrencies in everyday life.”
Crypto Introduction
Knaken Settle’s integration with one of our country’s most successful football clubs offers a large audience the opportunity to enter the world of cryptocurrencies. Feyenoord fans can now engage with crypto in an accessible way and discover what the innovative sector has to offer.
For some people outside the crypto community, there may be a stigma surrounding crypto that makes them less familiar or even suspicious. The integration of Knaken Settle at Feyenoord can remove many negative stereotypes and open the doors for further research into what crypto has to offer.
Several million Feyenoord fans around the world now have the opportunity to use crypto as an alternative to the traditional payment system. This is one of many global moves in the sports world that are helping to slowly but surely bring the benefits of crypto to the general public.
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