Ferrari’s move to delay its second battery-electric model is a telling sign. The luxury car maker had planned to launch this new model in late 2026, but sources close to the company say it’s now expected to arrive in 2028. The reason? Weak demand for electric sports cars.
This news comes as Ferrari prepares to unveil its first battery-electric vehicle in October. The company plans to roll out this new model in three stages, culminating in a global launch next year. Customer deliveries are slated to start in October 2026.
But the delay of the second model is a significant shift in Ferrari’s electric vehicle strategy. According to sources, the company’s first electric model will be more symbolic, with low production volumes. The second model, however, is expected to be a game-changer for Ferrari’s electric plans.
Ferrari isn’t alone in pushing back its electric plans. Lamborghini, for instance, has delayed the launch of its first fully electric model from 2028 to 2029. Porsche has also scaled back its electric vehicle ambitions due to weak sales of its existing battery-electric models. And in March, Maserati cancelled plans for an electric version of its MC20 sports car.
These moves suggest that the luxury car market may not be as eager for electric vehicles as once thought. While some companies are forging ahead with their electric plans, others are taking a more cautious approach. As the automotive industry continues to evolve, it’s clear that the road to electrification will be paved with twists and turns.
Electric Dreams Deferred
The delay of Ferrari’s second electric model is a reminder that the transition to electric vehicles won’t happen overnight. While some companies are making significant strides in electrification, others are taking a more measured approach. As the industry navigates this shift, it’s likely that we’ll see more delays and adjustments along the way.
In the meantime, Ferrari is pushing forward with its electric plans, albeit at a slower pace than initially anticipated. The company’s first electric model may be a symbolic gesture, but it’s a crucial step towards a more sustainable future. As for the second model, it’s clear that Ferrari is taking its time to get it right.
With the luxury car market undergoing significant changes, it’s anyone’s guess what the future holds for electric vehicles. One thing is certain, however: the road to electrification will be long and winding, with plenty of twists and turns along the way.
- Ferrari delays second electric model due to weak demand
- First electric model to be unveiled in October, with customer deliveries starting in 2026
- Lamborghini, Porsche, and Maserati also adjust electric vehicle plans
- Luxury car market may not be as eager for electric vehicles as once thought