Félix Monedero, new CEO of SAP Spain

SAP today announced the appointment of Félix Monedero as CEO of SAP Spain replacing Rafael Brugnini, who has been promoted to Head of Partner Ecosystems in South EMEAa position from which he will lead the new partner ecosystem organization, created worldwide to promote its role in the Cloud strategy, and which will bring together resellers, integrators, consultants, OEMs and hyperscalers.

Félix Monedero will lead in Spain the new strategic positioning of the company in the Cloud field, promoting and facilitating the transition of companies towards this environment to address their digital transformation with the offer of software solutions and Cloud services. You will now be responsible for a business with around 10,000 clients, of which 80% are SMEs, an ecosystem made up of 130 partners and 13,500 consultants, and a workforce of around 850 employees. In addition, it will continue to promote Customer Success, a new corporate culture that seeks to better serve customers, placing them at the top of the strategy.

I am proud to have been appointed to lead a company like SAP in Spain, at a time of transformation and technological evolution as exciting as the one we are experiencing and with the hope of helping companies on their way to digitization with our offer of cloud solutions“, has declared Coin purse. “2022 is an important year for us, and for me personally it is a challenge to lead a company dedicated to the success of its clients, in full transformation towards the cloud, which is at the forefront of people management and which works day by day actively to promote sustainability, equality and diversity”.

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Until now he was Vice President of Industries of SAP Spain, a position from which he directed one of the largest and most specialized commercial areas of the company. He has an in-depth knowledge of the organization, its offer and the needs of its clients, since he has developed the last 9 years of his career at SAP. Throughout that time he has led the commercial area of ​​the company’s strategic sectors such as Retail, Financial Services, Energy & Natural Resources or Public Services – considerably boosting the business in all of them – and the Operations area.

Félix Monedero has nearly 30 years of experience in companies in the Information Technology and Financial sectors such as Altran, Soluziona, Winterthur or Oracle, where he was director of the Mediterranean region. He is a Telecommunications Engineer from the Polytechnic University of Catalonia and PDD from IESE.

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