The Miss Universe Mexico 2025 final was supposed to be a moment of pure joy. Instead, a collective cheer turned into a viral, uncomfortable scene. The traditional rush of fellow contestants to hug the new queen didn’t happen. Most of them stayed put.
Fátima Bosch, representing Tabasco, took the crown. But the way her peers reacted became the talk of social media. Key figures in the beauty world also weighed in. This is how the drama unfolded.
A Historic Win for Fátima Bosch
Fátima Bosch became the first woman from Tabasco to win Miss Universe Mexico. She told Us Weekly en Español in an exclusive interview that this was a dream she had since childhood. However, her shining moment was dulled by a noticeable detail. Most of the other contestants did not step forward to congratulate her on stage.
The Coronation Snub
Out of 32 contestants, only four came to hug Bosch: Lorena, Fernanda Puma, Emire, and Elena. The rest chose to support other contestants. Their focus was on Yoana Gutiérrez, Miss Jalisco, who ended up as Second Finalist. This decision sparked loud boos and jeers from the audience, clearly heard in the event’s YouTube broadcast.
Just minutes later, videos went around social media. You could hear several misses chanting, "Jalisco won!" This chant really fueled the fire of the controversy.
Fátima Bosch’s Classy Response
Bosch chose grace over conflict. She told Us Weekly en Español in an exclusive chat, "I prefer four sincere hugs over many fake ones." She also shared her past struggles with bullying as a child. Bosch made it clear she would not let anything dim her victory. "Nothing and no one will stop me from enjoying this crown," she stated firmly.
Miss Puebla’s Stance
The drama grew when Camila Canto, Miss Puebla, explained her actions online. She posted on Instagram that she didn’t celebrate Fátima. "For me, Fátima did not deserve to win, that thought is 100% respectable," Canto wrote in an Instagram story. The model added that Miss Jalisco was her favorite. She said she wouldn’t be "hypocritical" by hugging someone she didn’t feel close to.
Osmel Sousa Steps In
The "Beauty Czar," Osmel Sousa, a Miss Universe advisor, caught wind of the situation. He heard Miss Puebla’s comments and responded sharply on Instagram. "Girl, shut up, don’t be envious," he wrote. His direct words quickly went viral. Many people praised him for standing up for Bosch.
Days before the final, Sousa had already said he didn’t have favorites. He only mentioned Tabasco as a strong contender because the press pushed him for a name. "All are very good. May the best one win," he had declared.
Social Media Reactions
Official pageant accounts and fan pages on Instagram and TikTok filled with videos of the crowning. The clip of the misses ignoring Bosch and cheering for Miss Jalisco got thousands of comments. Opinions were split. Some criticized the lack of sisterhood, while others sent messages of support to the new Mexican queen.
Former beauty queens, like Ximena Navarrete (Miss Universe 2010), stepped up to defend Fátima. Navarrete posted on her Instagram stories. She wrote, "Watching this video and what happened with this competition… The only ones who could have worthily worn that crown with example and respect (besides Fátima) are those who are here with her." She stressed that being a queen is a "JOB." It requires deep maturity, empathy, and understanding that life has different paths for everyone.
Navarrete added, "Understand also that if you enter a competition, you risk not winning. In the end, this is a contest." She continued, "Not winning a beauty pageant doesn’t make you a worse woman or less good or less beautiful. What does make you less beautiful is not understanding that this place does not belong to you." She concluded, "Fátima was the favorite, she was the best to win, she was the best, period. The public saw it, we saw it on social media, the jury saw it (that’s what they are there for, they are the ones who decide)."
What’s Next for Fátima Bosch
With the controversy behind her, Fátima Bosch is getting ready to represent Mexico at Miss Universe 2025. That event will take place in Thailand in November. The Tabasco native says she’s focused on her preparation. She plans to use her platform to promote social causes and her vision for sustainable fashion design.
The 74th Miss Universe pageant will be held on November 21, 2025. It will take place at the Impact Arena in Pak Kret, Thailand. Viewers in the United States can watch it on Telemundo. It will also air on various international channels.