Europa Press, a private news agency in Spain, has chosen Refinery89 as its media agency to improve the quality of its advertisement monetization strategy and maximize advertising income. This move is expected to bring about a significant improvement in the monetization setup, allowing Europa Press to experience growth in advertising income. The perfect combination of Refinery89’s monetization technology and direct sales offer will contribute to this growth.
Aiming for Substantial Improvement
The collaboration between Europa Press and Refinery89 aims not only to increase advertising income but also to provide a substantial improvement in user experience and performance metrics of the website, including Core Web Vitals. These elements are key to guaranteeing rapid and efficient access to information. As Jaime Vázquez, Senior Publisher Specialist for Spain and Latin America, explains, “We contribute our knowledge in advanced technological solutions to optimize advertising monetization without compromising the quality of the content or site navigability.”
A Reference Agency at the Forefront
With over 65 years of experience, Europa Press remains a reference agency in the sector, boasting a solid online presence. The agency is committed to adapting to information consumption habits and implementing technologies that improve the performance of its website. This partnership with Refinery89 is a testament to its dedication to staying at the forefront of the industry.
A Premium Ecosystem for Advertisers
The alliance between Europa Press and Refinery89 means access to a premium ecosystem in Spain, offering highly engaged audiences and advanced segmentation through Interest-Driven Targeting technology. With over 150 sites in its network in Spain, Refinery89 provides personalized campaigns that maximize results and optimize every euro invested, ensuring greater impact and efficiency. This partnership is expected to bring about significant benefits for both parties, enhancing the overall advertising strategy and experience.
