The entertainment industry is buzzing with the release of the British web series “Adolescence” on Netflix. Filmmakers Hansal Mehta and Anurag Kashyap have weighed in on the show, with Mehta suggesting a reset for Bollywood and Kashyap criticizing Netflix’s content approval process.
Now, Ekta Kapoor has entered the conversation with a cryptic post that seems to be taking a jab at Kashyap and Mehta. She shared a lengthy message on Instagram, addressing filmmakers and audiences alike. Kapoor emphasized the importance of prioritizing art over money, citing examples of films like “Superboys of Malegaon” and “The Buckingham Murders” that received critical acclaim but failed to perform well at the box office.
Kapoor questioned whether the problem lies with the filmmakers or the audience, suggesting that creators should take responsibility for their work. She urged them to put their own money into their projects, rather than relying on studios and apps that prioritize profit over art. Kapoor’s post has sparked a conversation about the state of the Indian entertainment industry and the role of creators in producing high-quality content.
In her post, Kapoor wrote, “When Indian creators cry that our content lacks punch and can’t compete with international TV series and films, it bothers me. I wonder if it’s their ego, anger, or a misguided perception of our cinema.” She also mentioned that the audience is not entirely to blame for the failure of certain films, as many people do appreciate good content.
Kapoor’s message is a call to action for creators to take charge of their work and invest in their own projects. She emphasized that filmmaking and content creation are art forms, not just businesses, and encouraged her fellow creators to support and prioritize this art. The post has sparked a debate about the Indian entertainment industry and the role of creators in producing high-quality content that resonates with audiences.