In recent years, cyberattacks have become an increasingly common threat to both companies and public administrations. In fact, just a few days ago, the Seville City Council suffered a cyberattack that compromised the data and delayed the procedures of the citizens of the Andalusian capital. According to Telefónica In 2021, more than 40,000 cyberattacks occurred daily in Spain. Of these, phishing, i.e. identity theft through a fake email, is the most common. Likewise, the National Cryptological Center of Spain points out that 61% of cyberattacks suffered this year were “high risk”.
In the case of e-commerce, computer security is a crucial aspect to ensure a reliable service that meets buyers’ guarantees. According to the Cybersecurity Report prepared by Cisco: Of the organizations attacked, 29% lose revenue and 38% lose more than 20% of their total revenue. Losses increase when customers consider the service and e-commerce not to be secure enough. Every year around the world The costs caused by shopping cart abandonment amount to 2,530 million euros.
The increasing digitalization in The logistics and transportation sector has also made this industry more vulnerable to attacks from hackers and cybercriminals.. This is due to organizations’ inadequate defense against cyberattacks and the lack of uniform regulations that establish minimum security standards and mandatory practices.
Measures to ensure greater security and credibility of electronic commerce
In this context, the leading company for logistics solutions Packlink has identified a number of measures to ensure greater security and credibility in electronic commerce:
- Two-factor authentication or strong customer authentication (SCA): allows users to control and protect their information and vulnerable networks by requiring double authentication to access the service.
- KYC (Know Your Customer) information system: These are procedures for obtaining and recording data and information about one’s own customers with the help of entities such as consulting firms or experts.
- Omnichannel fraud prevention: It is necessary to implement the technology on all platforms and ensure a safe shopping experience, with data also processed through AI (Artificial Intelligence) solutions and machine learning.
- Comprehensive user profile development: It is important for markets and e-commerce to implement technologies that enable accurate online user profiling while respecting all necessary data protection regulations.
- Use only the best payment gateways: A payment gateway is the intermediary between e-commerce and the payment processor that receives the money from the person making the purchase. Exclusively using secure and reliable payment gateways increases customer trust in e-commerce.
- Automated backup: Backup is the process of creating a replica of company files, allowing companies to protect against data loss and enable subsequent recovery.
- Protect the management area: Maintaining a secure website means keeping the administrative section up to date. Strong passwords and usernames should be established, shared credentials should not be assigned, and access should be limited to known IP addresses.
- Limit access attempts: The administration can be integrated into the e-commerce platform as a plug-in or as a third-party solution. This strengthens e-commerce security and limits access attempts and cyberattacks.
“The credibility of organizations is often threatened by cyberattacks. Therefore, it is crucial to provide their customers with optimal service while ensuring data and privacy protection. “As a shipping platform, Packlink is aware of the importance of vulnerabilities in the logistics and transport sector and is committed to maintaining high security standards.” mention, that Noelia Lázaro, Marketing Director of Packlink.