eDreams ODIGEO, the largest online travel company in Europe and number two in selling flights worldwide, announces that its promotion of Prime Days. This has been the biggest sales success in the company’s more than 20-year history.
After celebrating the first Prime Day in June, the Company has just closed the second edition of this 72-hour campaign. In addition, it has offered special benefits to Prime subscribers. During these three days, travel reservations, including flights, hotels and car rentals, have far exceeded the highest levels of daily sales ever recorded by the company to date.
Prime, the first subscription program in the travel industry, surpassed 1.5 million members at the end of August. Thus, it has shown strong performance as travelers increasingly value the convenience, personalization, premium customer service and flexibility offered by the subscription model.
We are truly proud to be making history with eDreams Prime. Since its launch in 2017, we knew we were transforming our industry from within. With an innovative proposal that puts a twist on the traditional travel booking experience. Prime allows us to deepen the relationship with our clients and interact with them not only throughout all stages of the journey, but also at other times, such as our Prime Days. The success of the second edition of this campaign is further proof of the added value that our subscription model offers to travelers. With this long-term relationship and loyalty with the client, we go far beyond being a mere travel agency to become the definitive travel companion..
Frédéric Esclapez, Marketing Director of eDreams ODIGEO
“With the demand for leisure travel rebounding at a strong pace, our subscription-based model is becoming increasingly attractive to users, allowing them to resume their getaways after isolation and reconnect with the world and with their loved ones. loved ones enjoying the greatest comfort, customization, flexibility and offer“, Adds Frédéric Esclapez.