FC Barcelona will feature the logo for British pop star Ed Sheeran’s album ‘Play’ on their special edition jerseys for the high-stakes “El Clásico” match against Real Madrid on October 26.
This initiative forms part of the Catalan club’s ongoing sponsorship agreement with streaming giant Spotify. The collaboration aims to merge global music culture with elite football.
The specialized kit is set to debut during the highly anticipated game at Real Madrid’s Santiago Bernabéu stadium. The match is one of the most watched rivalries in global sports.
Sheeran is the latest in a series of prominent musicians whose brand or album logos have previously adorned Barcelona’s famous blaugrana strip. This marketing strategy has become a hallmark of the Spotify partnership.
Past collaborations have included artists such as Rosalía, Drake, Karol G, Travis Scott, Coldplay, and The Rolling Stones. Each instance generated significant fan and media attention globally.
The club announced the upcoming feature via social media.
Ed Sheeran joins the Barça squad. It's time to PLAY. Barça x @spotify x @edsheeran ? pic.twitter.com/i2ulGwATDT
— FC Barcelona (@FCBarcelona) October 14, 2025