Commerce is booming in Latin America. The recent eCommerce Day Colombia event drew in over 1,600 attendees and 65 speakers. They shared knowledge and success stories that help the industry grow.
This event was a big deal. It was put on by the eCommerce Institute and the Cámara Colombiana de Comercio Electrónico. Over 2,350 professionals signed up for the three-day event.
“We’re seeing Colombia become a major player in digital commerce,” says Marcos Pueyrredon, President of the eCommerce Institute. “The numbers are impressive – over 27 billion pesos in transactions in the first quarter of the year. Online sales are up 16.4%. Digital channels now make up over 32% of the commercial sector’s GDP.”
What’s driving this growth? Innovation and a commitment to professionalism. Companies are using artificial intelligence to improve their operations. This is what we’re celebrating – an ecosystem that’s not just evolving, but leading the way for the rest of the region.
Experts like Ginna Marcela Rodríguez Gutiérrez from NielsenIQ shared their insights on the future of digital commerce. They talked about trends and challenges in the industry.
Key Takeaways
- Most buyers in Latin America shop around online for the best deals.
- eCommerce is growing fast in Colombia, with a 6% increase in the past year.
- Online sales are up 7.8% in Colombia.
- Certain categories like food and electronics are doing well online.
- Young people are driving online shopping, with 27% of the workforce being part of the digital-native Gen Z.
The eCommerce Institute is celebrating 20 years of promoting digital commerce in Latin America. They presented a book called “Génesis de un futuro digital” which explores the evolution of digital commerce in the region.
eCommerce Awards Colombia 2025
The eCommerce Awards recognize companies for their work in digital commerce. This year’s winners include:
- Alpina for retail B2B and D2C
- Offcors for kids and entertainment
- Farmatodo for pharma and beauty
- Éxito for grocery and food
- Alkosto for technology and electronics
- HomeCenter for home and decor
- Vélez for fashion and style
- Avianca for travel and tourism
- Nu Colombia for financial services and fintech
- Puntos Colombia for marketplaces and retail media
- Servientrega for logistics and fulfillment
- icomm for artificial intelligence and marketing
- Wompi for unified commerce platforms
- Mercado Libre for mobile and in-store
- Lili Pink for triple impact in the digital ecosystem
- Jump Digital for best digital commerce agency
- La Tienda del Café for best small business in digital commerce
- Marta Lucia Henao for leader of the year
The eCommerce Startup Competition also recognized new entrepreneurs in the digital commerce space. The winner was Creditop, with special mentions for iTradiAds and Cawi.
If you missed the event, you can watch it on YouTube: https://www.youtube.com/live/wfAQOufTDwg