Ecodicta, the Spanish circular fashion platform, says no to fast fashion and rejects within its digital ecosystem Zara, Shein and 25 other fashion brandswhat she called “Representative of a fast fashion model“Fashion United reports. This announcement coincides with the launch and Founding of the “Ecodicta Society”Your new invite-only resale platform.
In a statement, the company said that with this decision “In doing so, they are following the path already taken by other companies specializing in the rental and/or resale of second-hand clothing, which have already tried to ban so-called fast fashion brands from their business models with their guidelines.“.
“We believe that “fast fashion” should gradually disappear from our wardrobes due to its high environmental impact and poor durability.“, he claims Raul González, CEO of Ecodicta, in a statement to the aforementioned media. Likewise, Ecodicta manages indicators with which they want to reinforce their position against the overproduction in which, in their opinion, the fast fashion model is installed. Aside from that, They criticize the fact that almost 30% of the 150,000 million pieces of clothing produced each year are sold on clearance at the end of each season. “At Ecodicta we advocate alternative business models such as exchange, rental, used clothing or repair.“, defends Raúl González.
Founding of the Ecodicta Society
Parallel to, Ecodicta has launched the “Ecodicta Society”.its new platform for the resale of fashion clothing, accessible only by invitation and expressly and as a condition reserved to consumers who are or have already been customers of Ecodicta.
In this way, the new platform will be called “the meeting point between “Ecodicta girls” where we bring our community to life by introducing new ways of fashion exchange. On this new community platform, the company exclusively shows news and offers and allows its members to receive credit in Ecodicta for every action they take.“.
Other companies have already banned fast fashion
Last November and after a year of research and planning, VestiaireCollective, the luxury fashion resale platform in France and one of the most important worldwide, announced the ban on its platform of thirty brands that it considers to be fast fashion or “fast fashion”. Between them: Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters and Zara. This was the second round of banning fast fashion brands on its platform, following the initial announcement in 2022.