Every year, more than 150,000 million garments are manufactured in the world, and many of them are used only between 3 and 7 times before being discarded, according to the UN. The fashion industry is one of the most polluting, but there are alternatives. Clock Community is committed to circular fashion: reuse instead of discard.
The process of adopting circular fashion is simple: you send your used clothes to a team of stylists who value them. According to their quality and demand, you receive ecoeuros to redeem in experiences of sustainable brands. Then, the garments continue to circulate through resale, giving them a new life.
“Unlike other second-hand programs, we do not want used clothes to buy more clothes, but to live better. With Relave Community, we bet on conscious consumption and a really circular fashion.” Comment Raúl González, Ecodicta CEO. Thus, thanks to Relave Community, the garments you have accumulated in the closet can serve to exchange them for your next trip to Italy, go with your friends to a yoga class or enjoy sustainable cosmetics.
There are several friendly brands attached to the program. Currently, you can already exchange garments for experiences thanks to brands such as Cosmetics life of sustainable cosmetics; ECOMETAS of sustainable underwear; Cg yoga with online yoga classes; Pol Avè of conscious finance online; Ways of Life Academy with its online course plan to live well; and Ecus Club which offers plans and experiences to generate positive impact.
“We will close agreements with festivals, sustainable tour operators and more companies around care and experiences,” In addition, Raúl González, CEO of Ecodicta concludes, «There is enough clothes in the world to dress seven generations. It is time to give it a second life and transform consumption. In Ecodicta we believe that the important thing in life is to accumulate experiences, and not garments».
To travel to a circular fashion, it is necessary to change the current paradigm of manufacture, use and throw on the other based on make the most of the garments already manufactured. This approach promotes sustainability and reduces waste in the fashion industry.
