“The future will be sustainable or it won’t be” is the phrase that has marked the beginning of the collaboration between ECODICT Y WAAHI. In order to offer the population a more sustainable alternative to mass consumption of clothing, Ecodicta’s fashion rental arrives at WAAHI Concept Store since May.
“There are many options for products and services to be sustainable, and they must be incorporated in the same space to give consumers the option to choose the one that best suits their needs,” he says. Victor Gutierrez, co-founder of WAAHI.
Located at number 18 Calle Cádiz in Santander, the WAAHI store has an ECODICTA corner where customers can see a small representation of the garments that are part of their infinite and circular wardrobe, and buy the subscription directly at the store. physical store, to later choose the garments online and receive them at home.
The initiative of the leading fashion rental platform decided to take the plunge and hit the streets for the first time so that clients can see first-hand the quality of the garments that are part of their wardrobe and thus, that the women they it is still difficult for them to take the step of consuming online, they can be part of the community of sustainable women.
Merging the online and offline parts is key to multiplying synergies. For the first time, having a physical space where clients can try on and touch the garments is essential for us. In the end, clothing is very personal, and you have to physically try it on to see what you like and enjoy it.
MMercedes Garcia, Co-founder of Ecodicta.
The way to enjoy the garments will be the same. The philosophy of circularity will not change. However, in this case they will be able to pay for the subscription directly in the store as if with a Netflix gift card or other digital subscription.
This collaboration arises as a result of the conferences organized by CEOE -CEPYME Cantabria within the framework of the Business Cafe. “For us, being able to connect local companies with companies outside of Santander is key to strengthening the business fabric of our city,” he says. Laura LozanoCEOE CEPYME Cantabria innovation consultant.
WAAHI, first store with Ecodicta fashion rental
WAAHI It is a handmade furniture store. They use their own hands so they can surround themselves with unique furniture with unbeatable quality. However, you can also find socially responsible clothing. “We merge quality and design without losing sight of our social commitment,” says Victor Gutierrez.
In addition, they have a customized B2B solution for stores, retail, hotels and airbnbs to furnish these establishments in a sustainable and personalized way.
WAAHI shares with ECODICTA the philosophy of better quality before quantity, living in a “slow” way and being aware of the impact that our passage through the planet has.
There are many options to be sustainable. They must be incorporated in the same space to give consumers the option to choose the one that best suits their needs.